Public Profile
Dr
Stephen
Tagg
Reader
University of Strathclyde
Marketing
Management & Business Studies
Marketing
http://s-tagg.market.strath.ac.uk/
My undergraduate degree is in Psychology from Manchester University (1969) where I remember getting at least two different statistics courses (with lots of overlap).
My doctorate is in Architecture (structure of situations/ meaning of rooms) at Strathclyde (1976). I first started with an Algol Multidimensional Scaling Program on paper tape, and then learned SPSS via a teletype and output delivered to Glasgow University Chemistry department. While at Strathclyde in around 1971 I heard Norman Nie worry about CROSSTABS ALL and saw the seeds of SCSS with Dr Mark Franklin in the Politics department.
I then went to the University of Surrey as Research Fellow in environmental psychology for a couple of years. While there I joined in with various groups for survey analysis in London. I then moved to Edinburgh University's Nursing Research Unit for a few years. I moved to strathclyde in 1977 as the director of the social statistics laboratory and moved it's archive from punched cards to magnetic tapes! in 1989 I moved from the arts faculty to marketing in Strathclyde Business School where I still teach a lot of SPSS and data analysis!
I use MDS, Clustering, EFA, CFA, MPlus (particularly latent class)and am especially interested in methods to visualise qualitative and complex structured data.
History
2 years 13 weeks



