AQMeN - Applied Quantitative Methods Network

Stephen Tagg's picture

Public Profile

Title
Dr
First Name
Stephen
Last Name
Tagg
Job Title
Reader
Employer/Institution
University of Strathclyde
Department/Unit
Marketing
Discipline
Management & Business Studies
Other discipline / Specific area of work
Marketing
Short Biography

My undergraduate degree is in Psychology from Manchester University (1969) where I remember getting at least two different statistics courses (with lots of overlap).
My doctorate is in Architecture (structure of situations/ meaning of rooms) at Strathclyde (1976). I first started with an Algol Multidimensional Scaling Program on paper tape, and then learned SPSS via a teletype and output delivered to Glasgow University Chemistry department. While at Strathclyde in around 1971 I heard Norman Nie worry about CROSSTABS ALL and saw the seeds of SCSS with Dr Mark Franklin in the Politics department.
I then went to the University of Surrey as Research Fellow in environmental psychology for a couple of years. While there I joined in with various groups for survey analysis in London. I then moved to Edinburgh University's Nursing Research Unit for a few years. I moved to strathclyde in 1977 as the director of the social statistics laboratory and moved it's archive from punched cards to magnetic tapes! in 1989 I moved from the arts faculty to marketing in Strathclyde Business School where I still teach a lot of SPSS and data analysis!
I use MDS, Clustering, EFA, CFA, MPlus (particularly latent class)and am especially interested in methods to visualise qualitative and complex structured data.

History

Member for
2 years 13 weeks
Valid XHTML 1.0 Strict Valid CSS!