Conjoint Analysis
Introduction to conjoint analysis; designing conjoint experiments; limit conjoint analysis.
This event is run by Strathclyde University Marketing Department, Prof Heiner Evanchitzky (evanchitzky@strath.ac.uk), with support of Roberts Funding for the Strathclyde Business School.
Website:
http://www.strath.ac.uk/marketing/research/advancedquantitativeworkshops/
Who should attend? Business and management/social science researchers and staff interested in advanced statistical analyses.
Location:
Strathclyde
Date:
12 May 2010 (All day)
Organiser:
Strathclyde University
