Social media and the 2014 Scottish independence referendum: flaming keyboards or forums for deliberation?

Abstract:
Referendums often fail to live up to a deliberative standard, with many characterised by low levels of knowledge, disinterest and misinformation, negativity, and a focus on extraneous issues to which voters are voting. But social media offers new avenues for referendums to incorporate a greater deliberative dimension. Through a content analysis of BBC discussion forums, we tested whether online discussion of the Scottish independence referendum had deliberative characteristics. Results suggest a mixed picture with conversation displaying some deliberative features (low incidences of flaming/discussion of referendum issues). However, low levels of discussion intensity, dominance by a few, little knowledge exchange, and high gender inequality illustrated that online referendum discussion lacks deliberative characteristics, implying that social media are not a panacea for referendum deliberation. 

Date: 
Sunday, February 1, 2015
Authors: 
Steve Quinlan, Mark Shephard and Lindsay Paterson
Publication Type: 
Journal article
Journal: 
Electoral Studies
Volume: 
In press, corrected proof
DOI: 
doi:10.1016/j.electstud.2015.02.009

Research Strand: